Market share quality and quantity of.doc

 PAGE \* MERGEFORMAT 8 Market share quality and quantity of Market share may also be referred to as ‘market share’ is the operation of enterprises in the percentage of market share there. In the West, when a business to gain market share of 25%, generally is considered to control the market. Market share of business-critical, on the one hand it reflects the business performance of the most critical indicator of the status of the enterprise market on the other hand it is the most intuitive expression. However, the market share been Chinese enterprises, as well as Japan, South Korean companies interpret to be added to the state. These enterprises in the pursuit of market share in the process of non-compliance ‘principle of proportionality’, not concerned about ‘gold content’. Most of the ebb of the Chinese enterprises and the financial crisis swept across Japan and South Korea have much relationship with this blindness. Market share by the company’s products power, marketing force and the image of power and a common decision, beyond the ‘three forces’ blind pursuit of market share will inevitably lead to two results: First, cost of sales was positively correlated with sales volume, sales scale selling expenses is higher, that led to ‘scale of economy’; First, market-based non-solid, enterprise in the market, besieged on all sides. Contrary to ‘the principle of proportionality’, the blind pursuit of market share in the enterprise, its typical manifestation is: seize the point, less than the rest (the ‘three forces’ is not balanced), and more performance for large intensity of advertising and promotion. Market share of business-critical, but its gold content of the enterprises are more important. The pursuit of market share is not the purpose of business, but used by enterprises as a means to an end. Many enterprises in the ‘first market in efficiency’, ‘first, after the scale of benefits’ under the misleading become slaves of the market share. According to