Market share is a measure of competitive advantage appropriate indicators do.doc

 PAGE \* MERGEFORMAT 4 Market share is a measure of competitive advantage appropriate indicators do In a market economy system, almost every company faces intense competition in all the time, and thus all the time do not pay close attention to competitors, trends and performance; the one hand, membership in order to assess their own position in the competition, on the other hand also seeking to develop their own strengths. In these circumstances, the so-called amp;quot;market shareamp;quot; (market-share) - or so-called amp;quot;shareamp;quot; - was used as a measure of the strength of their own status indicators, are often set goals for their own efforts . First, it would like to practice is based on so-called amp;quot;market-orientedamp;quot; (market orientation) of the business concept; namely, enterprises should try to identify as to meet the needs of the market as the target, and then use a variety of business functions and means in order to reachTarget . Basically, this business philosophy, compared with the amp;quot;production-orientedamp;quot; or amp;quot;sales orientationamp;quot; should be more progressive ideas. Deeper thought, the amp;quot;market shareamp;quot; as a measure of the competitive position of individual enterprises and efforts target is based on several premises: one, the basis for calculating market share of existing markets Naishi aggregate demand, it has occurred, and historic, and do not represent the future needs. In other words, future demands may be much greater than at present, pending development; but may also tend to shrink, regardless of which situation, for the existing demand for setting goals, do not have the essence of the forward-looking significance; second, calculation market share, it is usually also some kind of industry-wide as the denominator, however, in fact, today’s industry boundaries increasingly blurred, for instance, what is amp;quot;beverageamp;quot; industry, which can include mineral water, soft drinks,