Marketing Department- scholars mind hand and foot soldiers.doc

 PAGE \* MERGEFORMAT 38 Marketing Department: scholar’s mind hand and foot soldiers Y beer business is one rolling on their own forces developed in the collective enterprise, the enterprise now has more than 5,000 employees, including marketing staff of nearly 2,000 people, more than 200 million tons of beer annually, ranking the beer industry out of the top ten A . Although the relatively rapid development of businesses in recent years throughout the country, presiding over a number of wholly-owned subsidiary of Holdings, but as a corporate marketing organization structure is still dominating the world pattern of sales, the company marketing headquarters, for example, although it is located there is a market department, but as a hypothetical, basically would not achieve the proper functioning of, but rather as a report delivery, documents and other written work of the office, it is because of this, so marketing departments in the eyes of some, that is, a non-essential departments, with no more than that, without it, do not think small, while the sales department is not feel its presence, while the key reason for this situation is that marketing has been the lack of a professional relatively high degree of pragmatic person in charge, so marketing is the withdrawal of another set, set up another car, and so forth. Is in such a background, life experiences have been in the market for a decade, served as two of the Sun Hao, director of corporate planning recommended by the industry, after a number of contacts and business executives and communications senior placed in the enterprise market Sun Hao I and the Ministry of great expectations, the Sun Hao ‘coming out’ of the Y as a director of corporate marketing. Resisting foreign aggression must first Anneli Sun Hao the first day of work, in marketing, general manager of the symbolic to the marketing department of the existing staff have done a brief introduction, Sun Hao be formally take office in. Transmitted