Marketing Departments functions and working assumptions.doc

 PAGE \* MERGEFORMAT 6 Marketing Department’s functions and working assumptions Marketing as the company’s functional departments, that is, to in-depth research products, channels, policies, promotions, advertising and other issues for the retail system to complete the sales target is more important is to build corporate market system, and make it perfect enhancement to take the company’s branding and product promotion mission. Marketing functions of the understanding of the following: 1, the product is responsible for Analysis of industry trends and competitive landscape, understanding competitors. Combined company’s strategic objectives, the regional market, the brand maturity, integration, and the rational allocation of sales resources, develop an annual or quarterly on product promotion strategies. From the market (consumer) point of the product a selling point analysis of refined products from the product itself advantages, through training, product knowledge tools such as manuals, product selling points, strengths spread to sales staff to complete the various types of terminals and various media advertising advocacy tools , the product selling spread to the consumer; organize or participate in academic conferences, project research, enrich product selling points. VI management functions, so that the company’s product image, advertising appeals, terminal promote the formation of a unified style and image. 2, the market is responsible for In-depth market research to develop reasonable and effective marketing programs, end-awareness programs; for the regional market The expansion to provide guidance; the timely detection of regional markets, the marketing focus to provide the necessary product support, advocacy support, and activities support. 3, right boss Understanding of regional markets, sales, and clearly the reasons for changes in sales volume, the product is a warehouse distributor , Point of sale terminals or the second groups of the ware