Market Sales Manager tackling the four guiding.doc

 PAGE \* MERGEFORMAT 10 Market Sales Manager tackling the four guiding First like to explain the market are talking about here is a weak position in the market. Since it is a weak market on basic expression embodied in the product, brand influence, channel dispatched power, the terminal driver and so on unsatisfactory performance. If a combination of factors to consider issues from a weak market, the root of disease is still not out of the use of marketing 4P lack of: product, price, channel, promotion. Capture the market because the market is still inseparable from the core elements of the combination of 4P, they still need to wordy great role under the 4P. 1, the product is to conquer the soul of the market Another clever promotion, and then mature network, and then a strong brand, once the foundation of this market, the product can be called a problem, and then a clever marketing people who can not swim. Therefore, in weak market, marketing subversion, whether the product has unique advantages, can not we give our clients interests and the availability of the terminal’s main push, could give rise to consumer concerns, and whether the formation of brand image and so on, these are the need to consider. 2, price is leveraging the market leverage Here does not mean that the price will certainly cheaper than the competing brands, but that whether the price of the product in the channel network, the terminal stores have harmful, whether it is packaged, or hidden price tag, so that all distribution products, customers feel this product is given the price of this product is the most perfect, they earn money, are willing to push the main, consumers feel is reasonable, willing to buy, this is the price key. 3, channels are the soil supporting the market Product and brand both in the formation of the status of the minds of consumers, or in the formation affect the end customer in mind, are inseparable from the channels, promoting circulation, where direct sal