Marketing manager how to deal with anti-authority.docVIP

 PAGE \* MERGEFORMAT 12 Marketing manager how to deal with anti-authority Marketing management cycle Phenomenon: a less than 1 million sales in the liquor business area managers reporting, said: “This month I personally visited several hotels in the terminal and found ...” Phenomena: an annual sales of 5 million monthly beer marketing companies held regular meetings in the meeting, general manager say: “At present our brand in the hotel did not carry out any promotion, and brand competitors A lot of the hotel began to put in the freezer for free, we have some form of promotion, is not engaged in some of the display of prize? “and a regional manager in the reporting Shique said:” At present, our brand is not strong, lack of overall ad spending, in the management of our business still many problems ... “ Phenomena: a wine listed company held monthly marketing meetings. General Manager, said: “Our new products this month sales of $ 20 million to complete it?.” A regional manager, said: “Our current TV advertising should be released quickly, Ads do not vote, no customers and us, we have to Hexibeifeng. “B Marketing Director said:” We should further standardize processes, forms and standardized management, enhance the management level. “ ... ... Enterprise customers in the service of process, I often encounter this phenomenon a phenomenon common feature of grass-roots marketing staff did not perform their duties, or to make excuses, but their job responsibilities (job were evade the matter to his superiors, marketing general manager for the organization’s goals and began the forced junior officers is the foundation of the work so marketing and management entered a vicious circle, the grass-roots marketing staff “concern” from a marketing management, start a grass-roots marketing, general manager of sales work. The author attributed this phenomenon to marketing management in the “anti-authority” phenomenon. The phenomenon of one of the regional manager o