Marketing peoples three kinds of views and 6 books.docVIP

 PAGE \* MERGEFORMAT 11 Marketing people’s three kinds of views and 6 books Late last year, major marketing, media and publishing houses have introduced the concept of ‘2004 years of marketing, innovation, and innovation ‘kind of prediction, the forecast, mostly tactical level execution 4C theory and corporate themes, there are many of them are on the organization of innovation, process innovation and strategy innovation. Then, in 2004, when about the past, we might look at this year’s major marketing, marketing planning agencies and some well-known person’s words, as a reference. A chapter: Three views ◆ 4C Marketing Theory System With the recent marketing sector, the collective indecision, reflection and validation, as early as age 90 in the last century the birth of 4C marketing theory as a revive a feeling of health, fools, is paste the walls of corporate and academics, a new generation of planners, marketing amulets and entrepreneurs to become a new generation of communication and marketing the overlord. There is no doubt, 4C theory is the most spread in 2004 and most influential term. Zhu Tong, whether the spread of ‘new marketing’, Chen Nan made a ‘post-brand era of post-consumer’, or derived Hao Zhiqiang’s’ thinking with the 4C, with 4P to act ‘, and so on, stereotyped, are not from the’ research Consumers’ on this premise. We can only say, has been advocated by the ‘customer is god’, was finally placed in a pragmatic study, the level of respect has become mantra. From 4P to 4C, overnight, who owns the consumer, it means that will be able to grasp the trend, with the right to speak, business case, marketing of this, the media is all about. From the source point of view, this is a new generation of consumers have come to today’s consumer information to control sign. In the dialogue with consumers and businesses, consumers gradually come to understand the initiative, almost entirely the right to control information analysis and consumption of the r