Marketing management to systems management and focus of the management of equal importance.docVIP

 PAGE \* MERGEFORMAT 5 Marketing management to systems management and focus of the management of equal importance Until the mid-90s, there are many enterprises, such as ‘King of ideas’, ‘master plan’ of the magic power of high expectations. They want to think about the individual through the good ideas, we enable enterprises reborn, this idea is not entirely unjustified, because in the 80’s and 90’s part of the period, China’s economy as a whole is a ‘shortage economy’ in the market a large number of potential demand has not been found to have been satisfied, then, if there are keen to discover what business opportunities, can easily occupy the market, profit margins is also very high. ‘Opportunism’ is really a way to make money the fastest, many well-known enterprises is through this way quickly realize leap-style growth. However, this ‘passive attitude’ of the harvest is not a normal market, into the late 90s, the whole economy in the kind of easy profit opportunities for fundamental has disappeared in the fierce competitive environment, required the management of the system, rather than a someone else’s ‘sudden inspiration’. If the wrong understanding of the spirit of the times, still the ‘idea’ placed too high expectations, has become a non-rational behavior, what is almost impossible to harvest. Art of War stresses ‘are odd’ combination, the system of marketing management is ‘positive’, inspiration and intuition, while still important, but only ‘odd’. Over-reliance on ‘odd’, would be very dangerous. In marketing management, would like to emphasize equal emphasis on system management and key management. System management is the integrated use of various elements of marketing management to enhance long-term overall management. Key management is defined as a period of time, under certain conditions, to marketing management as a part of the main elements of the work. Lenovo’s case, Lenovo is just a channel for business at an early stage, there is no produ