Marketing Department 28 days to save drop.docVIP

 PAGE \* MERGEFORMAT 10 Marketing Department 28 days to save drop Yishui County market is a brilliant five items Hujiu mud field, where the product’s annual sales had reached tens of millions yuan. In 2005, the market has changed radically, as of September, the entire market, less than 500,000 yuan in sales. In order to save the shrinking down of the market, the enterprise was established in Yishui County, sales headquarters for emergency to conduct market research, and then in less than a month’s time, the market situation has undergone tremendous changes. Emergency Yishui Market Research Market situation: Yishui county population of 1.2 million people, 180,000 people city, 19 towns and townships, 1225 administrative villages, regions 2434 square kilometers, the county seat more than 250 restaurants. Among them, special A-Shop 10, B1-level stores 55, B2-level stores 85, C1-level stores 70, the remainder being C2-level shops. (B1 class standards: Nga between the number of 5 or more, or five or more attendants; B2 class standards: Nga number between 2-5 between 2-5 between attendants; C Class Standard: None ya from time to time 2 Ya rooms below). The channel: the wine distributor Yishui County is the local constant super-wine, the company has township 2 Yishui wholesale distribution network, but the distribution network of village-level end-less, its stock structure is irrational, variety many inventories, and the dealers have developed low-cost bare-bottle of wine to start Yishui market the idea of a stronger reliance on manufacturers to support the idea. Merchant: The dealer sales personnel without experience in the operation of hotels, currently Yishui the store, the Wine Group’s products do not enter the sale. Delivery of vehicles is only one van, the business of distribution capacity can not directly reach the terminal, dependent on two towns in the wholesale, marketing chain length, channel chain length, the middle of the fare increase. Sales situat