Market research firm the embarrassment of.docVIP

 PAGE \* MERGEFORMAT 8 Market research firm the embarrassment of Market research industry from the early nineties was born in China, is now in a period of vigorous development, however, at this stage, the market research companies often face an embarrassing situation, such as the authenticity of data collection was repeated question, Some market research companies often can not be cost-effective operation of research projects and so on. Of course, every development of the industry are bound to face some dilemmas, but that each survey company is not the extent of their knowledge of the same. I was not interested in criticism of the industry, but mixed in this circle for a few years, some thoughts, wishes to come with the industry to exchange both within and outside the exchange, but also for its contribution to the thriving little ‘modest’. Taken together, the current market research survey company faces the following dilemma: First, the low barriers to entry. Current market research firm barriers to entry is low, 35 personal computers of several 100 thousand yuan registered capital can be a research company, and as long as the boss knowledgeable that customers can try to figure out the psychological point, and boasting powerful point, from time to time in the media doing the show, our business would have at your fingertips, but such companies are usually playing the boss’s influence and personal charisma, the boss one day blow no more, the company had OVER. Second, the lack of technical tools. A lack of standardization in technology tools, so tools and behind the advanced tools are very common, many of the surveyed companies are still using the EXCEL entry questionnaire and also used for statistical analysis, ‘millet plus rifles’, still be able to provide services. For a number of world-wide entry and statistical analysis software, many of the surveyed companies have not even heard of hearing, there is little investigation of the company’s leading employee