Market Report pyramid structure of training.doc

 PAGE \* MERGEFORMAT 7 Market Report pyramid structure of training Month of classroom training, marketing manager class participants, the impulse to hold back any longer run the market, to apply their knowledge of mood and loneliness. Ye Dunming with a southern group of nine marketing manager, spent five days, all in one and a half Shanghai, and then divided into three groups dispatched to Suzhou, Wuxi and Changzhou, and I in the two cities of Suzhou and Wuxi running. The rest of the day, all the members assembled in Shanghai, Jinjiang rented meeting rooms, dry open training market, market report. Market training, to see more than to see the clear, clean look but also to write clear, logical structure of the most important. We use a double-pyramid structure, the Great Pyramid is the theme framework, Taki is the content, the tower is to write, the spire is present. Small pyramid is the details, Taki summary minutes of the interview, the tower is a word version of the training report, the spire is the PPT version of the report file. With the size of the pyramid, complex market realities, management can be implemented progressively, Tiaofenlvxi speaker, the listener fresh ideas. 1, the content: By pyramid structure, the depth of hard pass students Taki, summary minutes of first-hand interviews, expected to be sufficient, Shanghai, Suzhou, Wuxi, Changzhou and other cities of the interviews four minutes, in Guang, Li Xiaofeng, Secretary Yang Chen, Zhou Yin is responsible for four students, after finishing to word to form a unified Yang Secretary morning, and he is in the market perception of the tower section of the head. Tower, word version of the training report, three step-type structure, which respectively include market knowledge, market insights, understanding the role of the market awareness, students are forced to see the market sentiment, to know whether students use the brain, the role of understanding, students a sense of whether the heart. Ye