Market research is only one reference to market.docVIP

 PAGE \* MERGEFORMAT 4 Market research is only one reference to market The face of opportunities, many companies have adopted different approaches and ways to bring their new products to market. We all know that when new products enter the market, must go through rigorous market research to understand market conditions and competitor information, etc., but because every time the market enterprises in the research methods have tended to be consistent, the results obtained Nature is also basically the same, but in the development of marketing strategy, even more coincidentally similar approach, it seems that ‘since ancient times, Huashan road’, everyone crowding together to move ahead. The result is to do so who is walking in front of one who will most profitable situation. So, in a mature market phase of market, we must soberly aware of their location and resource capacity to identify their products suitable for the concept of market segments, and through this effective market segmentation, in order to achieve the progressive cognitive ; when our market share in certain conditions, and through the shaping and promotion of brand image to quickly expand the market. However, we are doing market research, when the target group is established, many companies often will be in the research for this goal to support them, rather than objective analysis. I have contacted a manufacturer of baby food companies, they try to produce a suitable 4 months to 3 years and a half children of food. After market research, they come to this conclusion: the number of Chinese babies born each year, about three years, how many will be added together, according to the city’s population is the number, and then calculated as a percentage, obtained a ratio of will be how many people will first try products, and then continue in accordance with the projection in such a way, their efforts through the market growth in the number each year. It appears that this is a very optimistic about