Market research in the interview techniques.doc

 PAGE \* MERGEFORMAT 13 Market research in the interview techniques In order to adapt to market changes, companies are increasingly attach importance to the market investigation. There are many ways the investigation, of which the most extensive survey to access the interviews, such as-home visits, the street and cross-sectional interviews. In the interviews, the interviewer is a very important role, they are wearing costumes, tone expression, inquired about the method will affect the success of the investigations carried out. To be a successful visit, they must master certain skills. First, they co-operate Interviewers first task is to obtain the cooperation of respondents, while the interviewers faced with a different strata, different age groups of the respondents, they generally did not know the interviewer, they are often under the interviewer’s clothing, hair, personality, age, tone, accent, etc. to decide whether to take co-operative attitude. Therefore, interviewers must maintain their own correct the appearance, language dignified, articulate, polite and humble manner, giving people an intimacy, so that officers interviewed easier safely interviewed. Self-introduction is an important step in beginning to visit one of the interviewers should be made of the respondents feel that he (she) is credible, the following is an example of self-introduction: ‘Hello! My name is ***, is a student at the University **, we are conducting a study on consumer goods, but your tenants will be drawn as one of the representatives, I need to take up your time to learn more about your views on the issue, hoping to give co-operation. ‘ By given names, access appears to be more private nature; access to personnel with a letter of introduction or related documents may be to produce letter of introduction, or documents that research is real, not selling products; use of the University (or the market research company) name, terms of the respondents also means that access is