Marketing Decision Support System Overview.doc

 PAGE \* MERGEFORMAT 14 Marketing Decision Support System Overview Under market conditions, are faced with increasingly complex and changing market environment. In the complex and volatile market environment, companies how a good grasp of course, how to actively and effectively carry out marketing, marketing decision-making, this is a serious and need to be resolved. In this paper, the characteristics of marketing systems and their proposed based on the DSS technology applied to marketing decision-making, development MDSS (Marketing Decision Support System) proposals and the overall design of the MDSS thought and research to make brief presentations to make it clear The basic composition and structure of the system. 1. What is Marketing System Marketing to study the integrated marketing activities and their target customers through the discovery that it needs, and translate them into product and service requirements, and then through effective promotion, distribution channels and pricing strategies to satisfy customer demand. Marketing, as by enterprises, customers, related to a system composed of environmental factors that reflects the business and customers under certain environmental conditions, the mutual coordination. As businesses face the marketing environment is complex and, therefore, the marketing decision-making system is a semi-structured systems, such systems in decision-making contains a lot of uncertainty, the lack of procedural paradigm of work. Therefore, under such a system how to effectively conduct business marketing decisions, how to more effectively carry out marketing activities, it has been for many years of marketing decision-making focus of the study and difficulties. Two . What are the characteristics of marketing systems From the above analysis of marketing systems on the market, we can see that the marketing system caused by the external environment, multi-faceted enterprise with a great randomness and uncertainty, and thus