Marketing Cost Risk Control Model of.docVIP

 PAGE \* MERGEFORMAT 10 Marketing Cost Risk Control Model of Summary: marketing costs and marketing risks are an objective reality, while they are a process of interaction. In my opinion, cost-effective control of the size and role of the market is effectively circumvent the effective control of the rationalization of the two models. Keywords:: marketing costs of marketing risk model Marketing is to achieve the enterprise market to maximize the value of the effective way. However, marketing costs and risks of showing the diversity and complexity of features, and there is growing trend. Effective cost control measures and corporate finance and management of risk is an important part of the work, but also an inevitable choice to achieve management objectives. Marketing costs and marketing risks of the interaction between Marketing costs are the original owners of an enterprise from product marketing to the final owner of the process of spending the price of their profits to the necessary input. Including information costs, design costs, negotiation costs, lease costs, operating costs, logistics costs, tax costs, coordination costs and litigation costs. Generally speaking, companies consumption occurred in order to obtain gains in the achievement of earnings targets in the process, companies will inevitably face pressure from the costs and risks. In fact, the marketing costs are also in a sense, the formation of the basis of risk. According to the necessary revenue model, the necessary risk-free return equal to the sum of benefits and risks and benefits. Under normal circumstances, people think risk-adjusted returns can be used on value at risk from the slip coefficient and the standard of the product to express. Standard slip away in the expectation that earnings or profit expectations, as well as the probability as a basis for measuring risk. From the operator’s point of view, if necessary revenue model can be turned into the cost model necessary to carry