Marketing deadly origin - product concept.doc

 PAGE \* MERGEFORMAT 24 Marketing deadly origin - ‘product concept’ In China, there are many companies because of its glory, there are many companies because it doomed those poles apart from the fatal result is ‘product concept’ is a result of the origin. Is this ‘product concept’ to make a lot of companies have been successful at the same time do not know how successful, to death do not know how the decay. The most recent and marketing industry colleagues together chatting about the current domestic marketing of the status quo, were always going to say ‘product concept’ problem. Talking about this issue, a unanimous view is that, ‘product concept’ is the existence of major Chinese companies marketing problems, may also talk about here, a lot of people thought I was an alarmist, in fact I have doubted my idea, but I put a lot of success and failure of enterprises to analyze a number of fatal errors out, I have to admit the veracity of this statement, the following I will the result of the product concept and business operations error, some comparative analysis, let us see what we What a lack of enterprise in the end? ‘Product concept’ in the end What is this? Speaking of ‘product concept’, a lot of people seem to also be understood as this is a question about product development. In the market economy today, business decision-makers and marketing staff a lot of neglect ‘product concept’ role in marketing activities exaggerate the role of the other one acts everywhere, the reason is that the product is not enough in-depth understanding of the concept. ‘Product concept’ from the essence is the product sold to consumers what the interest point, that is, what is to meet consumer demand point. Market, any product has its raison d’etre, the reason is because the interests of consumers of the product there are certain requirements. Consumer demand patterns divided into three kinds, one is the ‘survival needs’, one is ‘material needs’, there is a is a ‘spiritual