Marketing Management Standardization.docVIP

 PAGE \* MERGEFORMAT 4 Marketing Management Standardization For a long time we have sales and marketing performance is mainly determined by the human factor, the sales of the elite were able to provide in the company’s policy conditions create excellent performance for the company in the market play a world; and ordinary salespeople or ability to poor sales staff need to ‘spend money on lessons learned’, not only to pay high tuition fees, and the loss of market opportunities. KFC to standardized production process can make exactly the same as the world’s fast-food outlets; Coca-Cola products in supermarkets will not only display standard will also standardize the marketing process. Our sales of many companies after years of practice, has achieved some success and experience, and successful companies in the same industry have a lot of existing experience and standard operating procedures for reference to learn, as long as companies beginning to take shape , as long as you are good at summing up, learning, on the preliminary marketing management with a standardized conditions. Standardization of marketing programs and marketing management through the standardization of various aspects of the sales on the basis of intensive research, summed up the company’s marketing excellence for many years the traditional and excellent sales staff of ‘lessons learned’, study advanced. The experiences of enterprises have been made. It avoids the sales personnel, personal experience, ability, aptitude and other failures may be caused by a mistake in work to help the sales force rapid increase in capacity and performance. Sales earnestly follow the standards as long as the dealer and the second groups, retail terminal management, according to standards, product display, according to standard promotional activities can be standardized operation, to avoid the routine mistakes, reduce unnecessary losses. Standardization of the general practice of marketing: 1, is from bottom to