Marketing Management thinking about the progress.doc

 PAGE \* MERGEFORMAT 8 Marketing Management thinking about the progress For corporate marketing activities, the ultimate goal is to generate long-term profit, the profit generated will be a variety of ways, there are strategic and tactical aspects, there are brands and products, and will also have regard to channels and customers, but some of mode generation, operation and inspection are indispensable to improve the management of the trial process, management is the co-ordination of these methods, methods of effective means. Management is the practice of science, no single management approach or technology can be applied to any environment, the real and effective management of technology is often not the most advanced science and technology, but the best match of technology and the environment. In other words, any management techniques play an effective role there certain management assumptions and premises. Marketing managers in the business activities, not only have to face competition in the market complex situation, but also to protect the realization of the fundamental business value from product sales to the return on investment, but because of the special nature of marketing management, such as: the complex changes in the market, marketing personnel in the workplace is not fixed as well as marketing performance can not be immediate, fast and effective way to reflect, it will increase the difficulty of marketing management, and as such, but also makes the marketing and management for many companies want most are most difficult to grasp. Marketing management is really hard to do? In our view, management (including marketing, management) is often the first tackling the difficult, difficult aspect of the enterprise is good, practical, replicable and dissemination of methods and systems derived, and refined and improved, and easy connection malpractices of these derives from the method suited to the business operations, systems to regulate and develop wor