Marketing Teaching Methods.docVIP

 PAGE \* MERGEFORMAT 17 Marketing Teaching Methods [Abstract] lt;”Market Marketinggt;gt; is a comprehensive, highly practical and applied subjects, courses teaching the decision,” “Market Marketinggt;gt; should focus on the ability to use students to experience teaching method of comprehensive use is a better choice. [Keywords:] lt;”Market Marketinggt;gt; project teaching experience teaching A, ““ Market Marketinggt;gt; Curriculum and Teaching Marketing is one based on economic science, behavioral science, modern management theory based on a comprehensive, practical, applied a strong discipline. Subject characteristics determine the course of marketing is not simply a “theory to the theory of “teaching methods, but rather as a training-oriented programs. market there are many versions of the materials, but they are carried around the following seven modules, namely: the basic theory of marketing, market research analysis and marketing environment analysis, market analysis, market segmentation and target market positioning, marketing strategy, integrated marketing strategy and planning, evaluation and analysis of marketing effectiveness. Teaching not only requires students to master the professional knowledge, but also requires students to use industry knowledge with analysis of economic phenomena, to solve practical problems. The traditional teaching model focuses on the teaching of subject knowledge, students often overlook the practical application of ability, this marketing features do not match do not meet the needs of social development at this stage. the teaching of marketing should be based on “capacity-based, employment-oriented” purposes, to enable students willing to learn, learn, interested students must be allowed to move together, know what to do, through the efforts to complete the scheduled tasks, to gain a sense of accomplishment, to the “Learn” goal. through experience, students will take the initiative within their o