Marsh a perfect reflection of relationship marketing.docVIP

 PAGE \* MERGEFORMAT 9 Marsh a perfect reflection of relationship marketing Marsh Stores Group (Marks amp;amp; Spencer) is the UK’s largest and most profitable multinational retail groups to sales per square foot basis, the London-based Marks amp;amp; Spencer’s stores every year than any other retailer in the world too to take more profits. Marsh department store in more than 200 chain stores all over the world, ‘St Michael’ brand of goods sold in over 30 countries, the export volume ranks the first in the UK retailers. ‘Management Today’ (ManagementToday) of the editor, Robert Heller (RobertHellen) has commented that: ‘No business can be like a horse from a department store, as the lion, so that competitors, suppliers and customers are convinced. In the United Kingdom and the United States is immune to find a product brand like ‘St Michael’ so well-known and highly respected. ‘This sentence is the right horse lion in the relationship marketing success of a vivid statement. 1, Marsh overall relationship marketing strategy (A) around the ‘real needs to meet the customers’ business and customers build a solid relationship Some people the basic principles of relationship marketing simply be understood as: ‘to establish a good relationship with customers, favorable trade will naturally follow’. In fact for the establishment of relations to build relationships, not a true relationship marketing. Relationship marketing advocated the establishment of enterprises and customers and long-term, stable relations of mutual trust is actually a long-term business continued to meet customer needs and achieving customer satisfaction results. Marsh is very long to fully understand this. As early as 30 years, horse lion’s customers to the working class, mainly horse lion that customers really need is not ‘retail services’, but some of their ability to purchase and the superior quality of the goods, so the purpose of Marsh as its ‘target customers with their ability to purchas