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Marketing tactics to lock on
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Marketing tactics to lock on
Jinan three in the 1990s has created a simple “lock on” class mode, tabloid delivery plus free clinic model leveraging the market quickly, causing a “national enterprise” to learn the three climax, however, due to the marketing network too close (to villages have their own service stations), enterprise organizational structure is quite large, plus product demand too much emphasis on the efficacy, the ups and downs in three has become deadwood, learn three companies basically after a blood boil, enterprise operation is still original state. Giant building they drop a giant, giant ruins in the rise of a giant can of calcium Juneng Industrial (basic early stages of executives from the Giant Group, a Dalian calcium works off calcium frenzy, and subsequently got out of hand, 98 was officially staged in the Central Plains the calcium war, health care products beacon renewed held up the class tactics banner of “lock on” to a absorptiometry swept away north and south, in addition to the Shanghai market is brand operation, Juneng mode basic occupy the absolute calcium market share, while the giant can also create a precedent of the the instrument service products “, said fulcrum origin up and be regarded as meeting marketing, I just cooperate with the companies that have the opportunity to witness this moment Juneng mode Shanxi Fu Shan Pharmaceutical further expansion of large-scale promotional activities the achievements Naoluo through brilliant, modern health care products will pin the prototype stage, the final “lock on” tactical execution Class also “lock on” simple tactics Terminator, Since then, the industry no longer can be a trick of the enemy weapon ... integrated marketing era, the beginning of the separation stage of the health care products industry, because part of the different ideas, industry nourishing as the ultimate goal and the other part of the treatment for the ultimate goal of the enterprise
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