Marketing the keys to success- building marketing triangle.doc

 PAGE \* MERGEFORMAT 8 Marketing the keys to success: building marketing triangle Tide in the market economy, there are a large number of enterprises have scored a brilliant success, there are numerous enterprises in the fierce market competition is eliminated, so to give people the impression of a large number of successful experiences, but also to a number of failures. Summing up the reasons for the success of corporate marketing there are many arguments, the author sums up what, in general there are several view: The first view: Product Success Some enterprises have called ‘an infinite perfect competition in the market today, the product (service) is the only magic weapon to achieve the final victory’, this view has a relatively large concentration of technology industries and the production of large-scale enterprises recognized, in particular, the technical background of the leaders convinced, but the ‘marketing experts’ who hold this view less; The second view: winning channel ‘Channels Wang, decisive end’, this view of the daily access to technology more widely recognized products of the industry, in particular, a background in sales leadership applauded, but a lot of ‘marketing experts’ also the voluminous to express their views to be elaborated, while, the country that people will talk about marketing channels, free to find a small bookstall, any one who sat a few cars, listening to a few classes of people are in the dissemination of an idea: channel is the King , the terminal is king, as if we suddenly have to understand, the original marketing channels is the king; The third point of view: Brand Success Market run-off ‘brands’, as long as a ‘brand’, consequently there. Here, in need of special note is that those who hold this view, there is a large part of the awareness of the brand is: name recognition, this view of the holder of a general to do print, graphic designer turned more, basically CI system has a strong interest in the import (in f