Marketing Team to upgrade.doc

 PAGE \* MERGEFORMAT 15 Marketing Team to upgrade 20 years, the development of competition in China’s largest consumer goods market is characterized by increased competition, changes. This increase reflected not only in consumer spending preferences, competitors, market changes in strategy and operations, structural change is also reflected in the competitors, market development, structural change, and so on. In such a competitive market, only the ‘fast’, ‘efficient’ team is the best team, in order to continue to accumulate in the future competitive advantage, helping the company grow into a leader in the relevant market. ‘Fast’ is to ask the team must have a keen insight to the market capacity, ability to communicate information expeditiously, decisive decision-making capacity, as well as high-speed capacity for implementation. It is the marketing team to adapt to changes in market competition and maintain an ability to survive. ‘Efficiency’ is to ask the team good and reasonable use of resources can be time, cost, success rate and so fully reflect the efficiency of natural. It is the marketing team managing competition, and accumulation through a competitive advantages. To a common operational activities of the marketing team is scheduled to market programs, for example: excellent team booking program, not only to understand the real-time programming during the market development, and reflected in the program and can be completed in a reasonable short-term programs formulation of the program operating costs while maintaining the relative economy. The program itself will not only comply with the operational characteristics of the team to facilitate the promotion of implementation; but also has a reasonable ability to compete will not be affected by ‘force’ and other factors which can not be implemented; In addition, the program itself is also maintained considerable flexibility, support market mutations of the ad hoc adjustments. What is a good marketing