Marketing the most practical implementation of measures.doc

 PAGE \* MERGEFORMAT 5 Marketing the most practical implementation of measures My circle of friends, there is a very respected friend, he single-handedly created a very good performance of the company. He was my first choice of boredom when air their grievances, he never told me this so-called ‘marketing experts’ advice on marketing issues, when other friends of mine asked some marketing issues, he is always silent . Until one occasion, he give me a call, be sure to invite me to his company, his sales staff to do a loan recovery training, he thought he paid for the sales staff dealing with recovery and bad debt is simply not a little skill, Let me give them to open resuscitation. I bite the bullet and agreed. But I know that my trouble came, he did not need or do not believe that I can help him solve this problem, his is a typical ‘to see a doctor without medical care’ mentality, as a 80-year-old Mrs every week to once a hospital, in fact, her illness she was clearly better than any doctor, so she does not go to a doctor; she is a doctor, to hear a doctor said to her: ‘the old lady, your Qi Sehao more, you can live 100 years old! ‘He has a very good sales team, so his sales force and was obsessed with his own sales, marketing, did not want to go. A full thought for one night, I can only be one conclusion - for such a team, any techniques that are no longer applicable. So next day I stood on the podium, I put it bluntly that: ‘Your loan recovery problem encountered is a worldwide marketing problems, no one can solve a training him out, I’m no exception; to deal with this fact that the problems there are many particular sounds reasonable skill, I stand here 3 days 3 nights to say could not finish, but these tips for you in terms of simply useless. The only person who can solve this problem is only your own, you should take the way to brain storm for more than 80% of the world’s top enterprises of the difficult problems are solved by brainstorming their own! ‘S