Marketing plan from the outside and the inside.doc

 PAGE \* MERGEFORMAT 4 Marketing plan from the outside and the inside I fully support the enhanced marketing of the main dominant, initiative point of view, this is a respect for creativity, but also for strategic planning, tactical planning positive value. However, Ye Hao marketing strategic planning, tactical planning matter whether the market environment, customers, consumers always been the fundamental basis of their thinking and the starting point. This is no ambiguity, otherwise it will cause great confusion in thinking. From the outside and the inside form the solution we design firm principles and clear thinking. Enterprises are looking forward to the internalization of society: corporate mission and vision is customer-oriented, internally to meet the needs of shareholders and employees, external customers and society as a whole should be in line with the value orientation. Therefore, reason for existence of the business in line with social expectations in the context of seeking long-term and high-quality profits. Reflected in the marketing, that is, the concept of social marketing. Marketing organizations are customers to buy in the way of: increase in the value model to consumers to decide the business model; business model, marketing model the decision; marketing mode decision marketing organization, marketing organizations to ensure the effectiveness of the design to achieve the above. Product value is the value of the internalization of consumers: Consumers are not buying a drill 10mm, but 10mm drilling, which is Kotler, one of the most famous arguments. Product (service) is the enterprise to provide consumers with the interests of the carrier, it is not entirely passive, it can be proactive to guide and inspire, but it must contain to satisfy and stimulate consumer demand is all about. Sense of cost-effective price within the consumer-oriented: 6,000 yuan a LV wallet for expensive or cheap operator? Cost-effective enterprise pricing decision