Marketing Mix Theory questions.doc

 PAGE \* MERGEFORMAT 21 Marketing Mix Theory questions Introduction The vast majority of today’s marketing textbook approach to the study guide are derived from the early sixties. After World War II, there have been some strong theoretical research methods, but the early sixties when the concept of marketing mix and the 4P’s raised after they are widely accepted as a long-term dominant There is no doubt the basic theory of marketing, while other research methods, such as the Organization of the functions of law, systems-oriented laws and institutions law, then almost disappeared, but the majority of textbooks today, only occasionally mentioned in the footnote. Recently, the American Marketing Association for marketing under a new definition, that the marketing Naishi ‘through the concept, product and service design, pricing, promotion, and distribution planning and implementation, to facilitate transactions and to meet the individual and the process of organizational goals. ‘ For decades, marketing in the 4P’s theory, namely, product, pricing, distribution and promotion, appears to have become the academic research can not shake the cornerstone of its effectiveness, there is little doubt. Today, most marketing researchers will be treated as the absolute truth of marketing. Kent has pointed out: ‘4 P’s theory, for students, teachers, and marketing practitioners, the simple and easy to remember, winning people’s trust. It is marketing it as the Bible, its convinced of this. ‘Attempt to make changes or improvements to this research are often likely to be blamed and censured by those who wish to use other frameworks compiled teaching materials visionary author, publishers will be immediately be corrected. People marketing goes far beyond consideration of the structure of the marketing process itself, therefore, key variables related to marketing what is marketing management, as well as how to perceive and use these variables, empirical research has been neglecte