Marketing Essay- Philip Kotler Marketing Ten Commandments Introduction to.doc

 PAGE \* MERGEFORMAT 7 Marketing Essay: Philip Kotler Marketing Ten Commandments Introduction to An open printing when the boss’s friend, Ms. W, MSN, and I communicate when the business situation worse in the end, business development is not smooth, suppliers, debt collection, she was a few days did not go to the factory, others creditors if they are not pay back the money put on production machines away. So, we started to communicate, shared the hope to help readers. W said Ms. liquidity too tight, the debts of people every day come, she said, feeling inappropriate to do business, etc., in short, the mood is very low, so I asked you how many sales, how do you manage them? she said, two or three salesmen are goof, I only ask them to take orders, take the commission to the results of a mess and now they go, master limited capital can not find I asked how the market, she said, not how she get, and now too much pressure to collapse, I ask, VIP customers, the number of main customer base is, there is no breakdown of and research the market? she said, VIP customers only, can not guarantee that the normal turnover of profits, the market did not investigate, is to run the business, find business, as long as the business would pick. Finally, I would advise her stronger, I said that people living in the world, life or work, or when the boss or work or live is a kind of spirit, must have a tenacious spirit, to hold on. However, after leaving the subject and W, I can not calm, then re-read the Ten Commandments gt;gt; of Philip Kotler’s book lt;lt; marketing, compared to the case of Ms W, I feel, resulting in the present case, by no means a financial crime of therefore, trying to some navigable explore the hope that can make reference to relevant personnel and help, read a useful, may be less than the loss of decades of effort. A, Philip Kotler lt;lt; marketing the Ten Commandments gt;gt; Philip Kotler lt;lt; marketing the Ten Commandments, published by China Renm