Market turnover battle in the business how to become a winner.doc

 PAGE \* MERGEFORMAT 16 Market turnover battle in the business how to become a winner In China’s current mobile phone market conditions, our domestic mobile phone how to compete to win? - Niche strategy provides a good choice. 1, the market turnover and market turnover are the qualities required by those who In each industry, in addition to the market leaders, challengers, and followers outside, or if other small and medium enterprises can not stay in business? No, the fact is, both in the U.S. market economy, highly developed countries, or in the market economy such as ours is not yet well developed countries, in every industry, there are many such small and medium enterprises, they not only survive in very good, but even higher than the industry average profit margin earned profits. Why did the United States has a well-known PIMS (profit impact of marketing strategy research) research, this study gives a well-known addition to the profit rate is increased linearly with the conclusions of its market share, but also from the theory presented in these SMEs are able to compete with large enterprises are unbeaten status of the secret (the famous ‘V’ shaped curve). As these small and medium enterprises to concentrate on efforts to concentrate the market ignored by big businesses in some market segments, in these small markets specialized operation, thus get the maximum benefits. These can be profitable for SMEs favorable market position known as ‘niche (Niche)’, and thus the market turnover are also known as market niches. An ideal niche has the following characteristics: 1. There is sufficient market potential and purchasing power. 2. Market potential for development. 3. For the main competitors are not attractive. 4. Companies with effective services for this market the necessary resources and capabilities. 5. Enterprises have established good reputation in customers, enough to fight competitors. Third, the implementation of strategy A good policy must