Market-oriented way of thinking to promote new product launches.docVIP

 PAGE \* MERGEFORMAT 8 Market-oriented way of thinking to promote new product launches In some highly market-oriented industries such as household appliances, healthcare products, daily chemical and so on, in the product market promotional efforts, less to see ways of thinking about marketing presentations, a high degree of market-oriented the most typical feature is that customer requirements are too harsh, the homogenization of the product or service manufacturers seriously. 4A advertising company a lot of analytical methods height profile, as well as a lack of operability, the author lap in the appliance, often faced with the promotion of new listing through repeated practice, summed up a set of new ways to promote market and methods of thinking, betray oneself in the text, made public. Hope that the wing of new and old friends online to study together. The first step in the chart on behalf of customer demand; The second step is to understand the customer needs FAB case method of analysis products, point of interest, F is the product characteristics, A is generated by the advantages of this feature, B is the advantage brought about by point to the interests of customers, FAB was originally marketing tool, where as a way of thinking-to-market chain to promote the second step; third step indicated that to understand consumer demand, based on the use of FAB analysis tools and compare the competitors to decide on what appeals Strategy ( ‘demand’ for the Advertising phrase refers to communicating with the target consumer); derived from the former three-step analysis of consumer entry point for the fourth step, that is the core idea of the strategy ‘when, where, with the communicate with consumers’; the final Part V of the consumers point of contact thus developed that select the appropriate target consumer communication tools (such as advertising, public relations, sales promotion, personal selling), the organic relationship between the various communication