Marketing executive- The direction is more important than.docVIP

 PAGE \* MERGEFORMAT 6 Marketing executive: The direction is more important than Consistent strategy of successful tactics! Corporate strategy is undoubtedly the most important factor in business success. Successful tactic is in line with the strategic direction of the most important! There are two marketing executives probably mentality: First, the anti-war win. Focus on tactical methods, often like a flash in the pan, the miraculous. Second, subject to corporate strategic objectives, to understand the value of strategic tactics failed. Two with a wise man, but the first type of marketing executives are the only ideas, and the second is entrepreneurial but handsome before. The first marketing executives as Xiang Yu, but lost the strategic direction invincible. The second As Zeng, defeated because of the strategic direction and keep on fighting and clear, and ultimately to achieve a comprehensive victory. understand their long-term strategic objectives, to accept the results of strategic tactics failed. Chinese-style marketing in a very long period of time, many experts often flash in the pan-powerful type of ideas. Made a tactical victory and a long talked about. In some of the achievements made in China after marketing, business idea that beauty is not based expert downhill again. because the company had a growth stage, the more need to adjust the strategy to guide development. so successful tactical first-line enterprises have a strategic loss products. For example, the Fumanduo Master Kong instant noodles, Glanz’s entry-level microwave. rely on these strategic tactics loss products, squeezing the survival of the Challenger space. which are often the first line and second-line business enterprises difference. so pay more attention in the first-line businesses in the overall results, no personal hero. second-tier companies pay more attention to the local campaign victory, and more dependent on personal hero. because of the different status of the