Marketing boring.doc

 PAGE \* MERGEFORMAT 31 Marketing ‘boring’ Corporate marketing, advertising messages, and suffering from fatigue of consumers, one in pursuit of a fugitive. Excess resources in the media age, how to seize the audience’s ‘eyes loyalty’ than the establishment of ‘loyalty’ is more challenging. In this sense, no interference, no precautions, no competition, ‘boredom time’, is the companies ‘level of violence of marketing’ the best, or even the only opportunity. Boring time, account for the consumer media is bound to win, but to seize the opportunities of the boring corporate marketing information, will allow consumers to nowhere to escape. First, bored to stimulate sales strength The power of boredom Expert Perspective: The birth of the new media economy ∠ bored ∠ alert the negative effects of boredom Marketing Industrial elite to talk about boring marketing 2, frivolous media Shizhan Pai Wei Maite: ATM machines on the effectiveness of advertising media Strong as the Airport: to fill the media vacuum aviation environment KTV: create a unique experience of relaxation and participation Vaal Company: ferret out the commercial value of the toilet Bored to stimulate sales strength The power of boredom No interference, no preventive measures, non-competitive. For business people who are bored media, capture the boredom in a variety of local short-term gaps, plunder their attention to become a huge gold mine. For enterprises, can cause the audience to choose the most attention of media channels, and grasp the best timing of marketing communications, no doubt more important than the advertising itself. ‘Look at the mainland China 100 Rich List, the top ten at least three giants associated with boredom. Recalling Sina, Netease, Linktone, Shanda Networking, China and other NASDAQ companies, which rely on out of that? SMS! Play! These tools essentially belong to the ‘boring industrial clusters’. ‘-Han Li, chairman of Dr. Qian Xuefeng capital, described h