Marketing She Age coming.doc

 PAGE \* MERGEFORMAT 9 Marketing ‘She Age’ coming A film designed specifically for ladies will be the end of August early September this year, landed the Chinese market, however, film Yongde Zhao men and women do? Business in the end is a doctor when critically ill or really found the holy grail? The product positioning in the female market is not very innovative move, ‘a large number of women in the development of products currently available in the market to a certain extent, commodity diversification results. ‘Han Liang, senior marketing people think,’ segmentation ‘market’ approach has a lot of piece of cake, which could be regional, income, educational level, etc. to cut hours, of course, can also be split into by gender, which is segment a method. ‘However, in reality, development is indeed special, specializing in women’s market in consumer products has never been studied under such a broad industry, from cars, computers, digital cameras, mobile phones, bank cards to clothing, beauty, and even in the beverage industry, sex-disaggregated market, products are all the rage. This overwhelming wave of marketing from an exclusively women’s clear to the consumer product marketing ‘her age’ to come. With economic development, a large group of female consumers is rising. According to the Chinese Academy of Social Sciences for the past three years, a survey conducted by market conditions, as the Mainland’s rapid economic growth, women have become the major driving force behind the consumer market. Mainland women are now 6.2 million, accounting for 48% of the total population; in the age of 20 to 50 age group, women population of 250 million. Another important factor is that with independence, enhanced, enhancement of social status, women in the spending power of consumers to obtain greatly improved at the same time, consumption has also been a broad and not limited to the scope of the various women’s products, but widely studied under a traditional neutral prod