Marketing triple jump.doc

 PAGE \* MERGEFORMAT 5 Marketing ‘triple jump’ Looking at the market, we can easily find a business listing of new products will have a ‘triple jump’ phenomenon, usually meaning that is the product listing, along with the products on the market, constant application and practice, and initially planned to have many differences, and thus to the product and the market of mutual adjustment, and then selling the product to meet the actual needs of the market. Then, what is the market ‘triple jump’? The laws of marketing around the product features and selling points to operate as a business tool. Has a rigid and soft side. Rigid enterprise development in the right marketing plan to make regular. For example sales policies, sales objectives, and business development plan and so on. Product features soft side, reflected in the marketing and implementation of the actual situation according to the market should be created in the system should change in a tactical adjustment in operation also need regular trimming and continuously improving. Marketing ‘triple jump’, there is a qualitative, specifically known as: move, turn, combined triple jump. 1. Shift: refers to the market after the product originally approved to be little effectiveness of a test on the market. And thus an appropriate fine-tune the product, which we call the first step ‘mobile’. So under what circumstances the product to ‘move’, ‘shift’ to be just right what position? How to define ‘shift’ out of it good or bad? The first step is essential, but also very practical significance, if the ‘shift’ dynamic fault was not only delay development of the market, the investment of funds are not recovered, there may be buried in a product development opportunities. Caused incalculable damage, but also the follow-up product development enterprises to bring obstacles. Therefore, the ‘move’ the first step should be cautious and line, many businesses that could not pass the first hurdle and brutally eliminated,