Marketing knife Lang.doc

 PAGE \* MERGEFORMAT 19 Marketing ‘knife Lang’ Even today, in a marketing research and discussion at the meeting, it was brought Daolang phenomenon, many have always thought that such a phenomenon is the phenomenon of marketing in the fast track approach, some people believe that the phenomenon of Daolang is a solid grass-roots marketing, and some people say that Dao Lang not a marketing phenomenon, but a normal phenomenon of music ... ... In short, do not reveal the mystery of the Dao Lang before, what to say that the living are fair and reasonable, or let us slowly turn Dao Lang’s movement bar. In 2004, the knife Lang fame Chinese music scene, both in Xinjiang, or in the Mainland, Chengdu, Beijing, Guangdong, Shenzhen’s streets, there has been a knife Lang songs sung around the streets of the phenomenon, knives Lang in sales in just a few months, straight up, straight into the national rankings of the bang record sales position, and even then there was also published in record speed of processing can not keep up an additional number of fundamental phenomena. But on the record a circulation of more than 1 million, the ‘knife Lang’ is still in a mystery, no one knows it sounds like the singer has a magnetic field in the end what kind of a person, this is the general name of the record packaging Star appearance very different. Not carried out any publicity, there is no MTV support, there is no money in the major radio tracks entering, but no domestic big dogs figure in the big plus for Daolang stimulate and support, and every time Daolang campaign has been very ordinary civilians Yan quietly in effect, it is ‘knife Lang’ album released in the characteristics of fame, but he also has given rise to more controversy and focus, he was considered to be used to conquer the Western Regions of the legendary singer singing voice, is considered by music-kui force in the conquest of the market, recording sales of market-oriented business model is not marketing, but in