Marketing fail it-.doc

 PAGE \* MERGEFORMAT 6 Marketing fail it? Since we no longer inadequate production capacity of goods is not enough rich and anxious since the marketing has been the focus of business. Indeed, there is no marketing, consumers why they buy your company’s products rather than buying other companies products? However, in the old and the new turn of the century we find a lot of marketing failure symptoms: 1. To reduce and weaken the loyalty of brand loyalty Population growth, income increases, all this led to World War II, the continuous delivery of various corporate performance up. In the kind of marketing environment, the challenge is to catch up with growing demand. But in today’s business world it? Many companies will feel to maintain their traditional customers is increasingly difficult, not to mention enhance their sales gain increased. Customers of the brand is also not quite the same reaction and in the past, and even turned to little-known brand or a new distributor business start-ups. In a another industry, customer loyalty are slowly faded, and can lead to relaxed, natural sales growth of potential customers is also diminishing. It is the case, there is no improvement in same-store sales, retailers were forced to decline even in the country or the world’s remote areas to open new stores, all this brings anything at all? The end of 2002, McDonald’s announced the closure of the world’s 175 fast-food restaurants in poor management, layoffs 400 to 600 people, while the withdrawal of the Middle East and Latin America, three countries in business, stop in 4 countries of the ‘enclosure’ project. Please note that this is a McDonald’s in just two years time, the second large layoff. Perhaps you will say, McDonald’s in China and other markets and triumphantly. It is true that rapid population growth or income, a substantial increase in the region, McDonald’s is still successful, as the success of the same year in the United States, but the global trend of develo