Marketing play off thinking from the integration of tools integrated into the thinking of.doc

 PAGE \* MERGEFORMAT 17 Marketing ‘play off’ thinking from the integration of tools integrated into the thinking of In recent days, the Guangzhou 1700 primary and secondary schools, 1.4 million primary and secondary students were delighted to find the school distributed free of charge to them the ‘Eight Honors and Eight shame’ bookmark, have become more interesting things. Bookmark the pros and cons, there are three adorable little chubby koala (Koalas), side, they are already familiar with the ‘Eight Honors and Eight shame’, one side is a roller coaster from the 10 ring and small koala synthesis fresh and fun pictures and text. Many of these students designed a small bookmark not put it down, repeatedly and the surrounding students asked: ‘Long Long tourist how to get to? Chime-Long Paradise’’fun do? ‘‘There is no one to read the small koala? ‘... ... One time,’ Long Long ‘word among students quickly deep-fried bloom, and many have not heard long long ago classmates, teachers and parents, the short period of time not only aware of a’ long long ‘, and also initiation of the idea want to go play, but simply because a bookmark. This is a long-long for the audience, a masterpiece of innovation in the media. Campus students who want to market have the same feeling, even though the distribution of student groups focused on, but in a suitable medium for more efficient access to them is not as simple as imagined. Campus market is a relatively closed market, a variety of commercial media, there is a natural policy barriers to commercial media, such as liquid crystal television, outdoor billboards, you want full penetration of the campus, to reach every student and for students, but is a very difficult thing. So far, China has few primary and secondary school groups, targeted and effective reach as high as 90% (test number), as low as 0.15 yuan per capita cost-sharing effectiveness of marketing case, long-long is undoubtedly the first one. However, such a highly ef