Marketing development is the last word Chinas domestic marketing innovation with the necessity.doc

 PAGE \* MERGEFORMAT 23 Marketing ‘development is the last word’ China’s domestic marketing innovation with the necessity One, do you think the Chinese people in marketing, Kotler theory, it has been deified? If yes, how is the formation of deification? Many local people proposing to overthrow the Kotler Marketing, why not? Kotler theory for corporate marketing Still Useful? Dr. Zheng Wenbin: First of all, I personally think that Kotler has not been deified in China. Why is it so? Because of the word apotheosis with the superstitious authority of a person or a point of view about. However, in the Chinese market sector, people are treated Kotler did not worship the extent to superstition. I personally have been a number of relatively non-existent against the ‘facts’ to exaggerate, especially when we are doing academic research time. Academic research is badly in need of serious objective and realistic, if often for their own personal or private interests of certain interest groups to exaggerate or reduce the ‘facts’, first it is hard to believe what he said, and second, the attitude of such a study and research Motivation is also determined he could not have achieved what in academic achievement. But then again, why the marketing sector, there will still be a small number of people think that Kotler has been deified in China do? I think this is mainly because the Chinese, it was artificially create the illusion of Kotler has been deified. The production of this illusion can be summarized into the following two sources. First, with China’s own strategy for marketing the marketing people. Many Chinese market, particularly certain marketing consulting people promote their own personal or company’s needs, using the authority is down to elevate themselves to attract eyeballs, and to establish the status of strategy. On the marketing front, what are the real masters and academic authority? Only then, Mr. Kotler his old one person. So Down Section brother will b