Marketing estimates that.doc

 PAGE \* MERGEFORMAT 13 Marketing estimates that Marketing is the enterprise in a market economy, fierce competition for survival and development of essential skills. As the socialist market economic system, the establishment in our country, the domestic business community has become increasingly more concerned about the ‘marketing’ that is still fresh vocabulary contains rich content. Many people because of the lack of adequate marketing knowledge, only one-sided understanding of marketing, but can not only know how to segment the overall market, seize the individual aspects of the neglect of the complete process, learn some forms and may betray the soul of marketing, eventually leading to less effective marketing activities even counterproductive. Comprehensive and thorough understanding of marketing, to seize the soul and core of its grasp of its actual content, is effectively a prerequisite to carry out marketing activities. Based on the current academic progress and the author’s own opinion, this paper, the marketing of a comprehensive and thorough understanding of boils down to eight points, wish to contribute to industrial and commercial enterprises and other sectors of the marketing use it to clarify vague and one-sided understanding, but also for the market Marketing the academic community of one of the words. How to understand marketing, and theoretical circles lively debate altar. Recognized as more accurate definition of the American Marketing Association and the United States in 1985, the definition of marketing professor at Northwestern University, the world’s leading authority of marketing Philip Kotler, one of the definition given. American Marketing Association in 1985 is defined as: ‘Marketing is a thought, the idea of goods and services, pricing, promotion and distribution planning and implementation process, resulting in personal and organizational goals to meet the exchange. ‘Philip Kotler is defined as:’ Marketing is the individuals and