Marketing first practice three ax.doc

 PAGE \* MERGEFORMAT 4 Marketing first practice ‘three ax’ Last two we talked about some of the Internet start-ups of the basic experience. In this issue I would like to suspend the development of the topic, said that marketing is often a mistake. The column itself ChinaByte, etc. Since the launch of online and offline media, received an increasing number of e-mail. Reader response of the strong, contrary to my surprise, I wrote down a firm determination. In its communication, the many readers, many of them have Internet access, and has launched a marketing way of exploration, to master certain skills. They most frequently asked question is roughly: ‘We have the ringing of the products, we applied for a domain name, to build a website, are registered in various search engines, and also posted numerous online advertising, but the number of sites visited is always no more than 50 people, transactions, no, the problem lies in where? ‘ Did you have similar problems? For these letters, I have to ask the other three simple but important question: Where is your target market? How do you know people will buy your products? How do you find these people? Be able to get on the Answer these three questions, the marketing can not be a prerequisite for success. The result, nine out of ten readers not able to answer! Given the extent of the problem, so I feel the need to temporarily put aside other topics. (1) Where is your target market? In business, there are two such ideas: First, development of products first, and then find the target market, an opposite, first lock the target market, locking a purchasing power of potential customers, and then develop the appropriate product. Is difficult to say which of these two ideas better, which is more good, different situations have different results. However, from a marketing point of view, the latter approach is better. Before you start marketing the first to answer this problem. Answer is more clear and specific, marketing