Marketing wild and Ya dispute.doc

 PAGE \* MERGEFORMAT 5 Marketing ‘wild’ and ‘Ya’ dispute There have long been marketing professionals to make absurd arguments that China’s medicine and health care market has long become a sort of ‘Wild Child will fight’ situation. However, someone’s child they do not feel bad, to children do not suffer, in the present circumstances, it must be the Church cope with the impact from outside. Therefore, learn ‘fight’ is the inevitable trend of businesses trained internal strength with Chinese characteristics under the current has to face, otherwise the market will be ruthlessly discarded. ‘Widely appealing’ is a big brand enterprises under a common strategy, which emphasizes trickle to win the hearts of the market, is a successful attitude watching the market to balance the kind of ‘I wanted to how to play the money can be’ state of mind . Thus, in all media advertising where there is always their shadows linger. Both the style of Chaizhiqianli, but in the same piece of sky, in order to completely separate it is impossible, and now the hot market, the major mode of speculation around these two, more than longitudinal follow medicine and health products company to move closer. The means and tactics of the market has always been great variety, there are several more successful in such as: Melatonin’s ‘wild’, Yangshengtang the ‘refined and popular tastes,’ cited in the rules, so the market has fallen behind, or on the go with the flow, so it a tactic in the Ebb Tide in the drowning. So between the two in the end what can compete? A few years ago, no matter what kind of marketing tactics, speaking of ‘cut the cake and eat noodles’ stories, they all talked about, because the market is really big, how to eat? Want to eat what? Are eating, so there’s not much to fight, looking back now increasingly specialized market trends, there was competition. What war? Competing channels, competing networks, competing terminals, competing advertising, competition profit marg