Marketing Field- Sociological Analysis of operation of the market economy.doc

 PAGE \* MERGEFORMAT 22 Marketing Field: Sociological Analysis of operation of the market economy Abstract: The conceptualization of the marketing sense to Pierre Bourdieu #8226; The Field, marketing, market practice field is a social space. Using the marketing field theory, Zhou Ning in Shanghai on business can make such steel market Analysis: In the economic and social development opportunities in Zhouning people call this situation into their own behavior and their integration with the various kinds of capital, has shaped one in Shanghai in the steel trade and steel market has dozens of large groups This is a homogeneous way actors construct and market the market phenomenon. Keywords:: marketing field; Field - Capital - Habitus; steel market First, based on market research Economics and Sociology Market intended to refer to “trade” or “trade places”, Western markets from the original meaning of “one trader to exchange the physical space, people gather to engage in related economic activities, the right to trade the market” to the modern of the market means “a general trading relationship.” Since then, economists as an abstract of the market price mechanism (Zhu Guohong, 1999). At present, mainstream economics is still the market as a rational individual decision-makers based on the price mechanism. Combing the market from the last dimension of economic studies of representative works from the point to be reflected with: Adam #8226; Smith lt;lt;Wealth of Nationsgt;gt; in the subject of the market is defined as the market and the division of labor and the market price impact; Marshall School of marginalist theory of partial equilibrium market - producers seek to maximize profits and consumer demand for utility maximization; to Mills (LVMises) and Hayek (FAHayek) as the representative of Austria School of the market process theory - the spontaneous order of the market, eliminate the external interference such as national, laws, etc.;