Marketing experts as a cultural product marketing professionals Weapon.doc

 PAGE \* MERGEFORMAT 12 Marketing experts as a cultural product marketing professionals ‘Weapon’ Culture, the lack of direct marketing professionals Reporter: cultural products, marketing, marketing and other products What are the different? Cultural products, sales personnel should possess What are the basic qualities? Quyun Bo: Speaking of cultural product marketing professionals, we must first understand the characteristics of cultural products in the market and marketing features. Culture is a great concept, if the far as the non-popular art of cultural products, its market is characterized by: the existing market is small, but it has the potential to require a long period of market cultivation; market is broken down, different sub-population of the favorite art products loyalty is high. The face of such a market, how to do marketing, I suggest: First, from a strategic and prepare to fight a protracted war. Now, popular art market may be better to do. The non-popular art products, if the efforts to cultivate a market for 10 years, you may see a qualitative change, but I am afraid that within five years there will not be much change; from in terms of marketing approach, popular art products can be mass-marketing approach , such as the media hype, advertising (street signs, newspapers, networks, etc.), channel sales; non-popular art products, suitable for using direct marketing (also known as Focus marketing) methods, such as the establishment of the old audience, art lovers database, by phone, e-mail, send promotional materials, membership activities, tickets at higher prices, institutions and other private use direct marketing methods, save money and effort, and the results remarkable. First, that the same place with the other sectors, whether it is to do what the industry, the marketing departments, including the most basic two types of positions, one is to do marketing planning, publicity and promotion of the people, the other is doing sales people.