Marketing duel between two generations of people.doc

 PAGE \* MERGEFORMAT 81 Marketing duel between two generations of people Planning: Huang Na, Dan Xie, Ning (Sinorama Special Adviser) Execution: Huang Na, Dan Xie, Su-Dong, Yan-Xia Li, Yan reading Bearing in mind that the voice of the times ‘History never be able to ignore the person’s accomplishments, the real history of’ people ‘history. In such a history, the heroic legend than any of the creative process to be lively. ‘ ‘The history of the greatest ideas’ (CITIC Publishing House), the author had received the Pulitzer Prize for Literature of the writers威尔杜兰特 says. He also pointed out: ‘In every era start-up phase and peak periods, there were heroic figure of genius. They are the voice and representation, the successor to the past years and the interpreter, but also future generations of pioneers and guides. ‘ Breakdown up, China’s modern marketing process, in fact only a very short period of time, from the establishment of the transition to a market economy in 1992 terms, there was only 12 years. Then 10 years among the changes in our country with each passing day, the development of enterprises in full swing, for a variety of marketing concepts and tools, tools, applications also leaps and bounds, of which emerged in many successful business leaders, who through their own talent and a keen learning ability, as well as the implementation of near-genius ability to create a legend of another company, and China’s market economy constitute the bright landscape. This is inside, there are many ‘heroic figure of the genius’, was their invention and write a lively history of Chinese enterprises. Bearing in mind the process, we will be marketing the Chinese characters are divided into old and new generations, which may be some bias, but in fact the year 2001 China’s accession to WTO and the turn of the century, corporate apparent in the old fault, marked by entering the super - intense competition, the rapid spread of Internet technology and the advent of t