Marketing efforts in the theory that weapons alone.doc

 PAGE \* MERGEFORMAT 10 Marketing efforts in the theory that weapons alone School during the war, there is an idea called the theory that weapons alone is too much emphasis on the role of weapons and equipment that the advanced weapons and equipment is the key factor in winning any war. However, this theory that weapons alone have been numerous instances proved to be extreme, in China’s Anti-Japanese War, our military millet plus rifles still keeping the plane armed with a small increase gun play Mandizhaoya Japan, numerous times Practice has proved that war, people, is the decision of war is all about. No one, no matter how good the weapons are no good. In business management work, there are also the only weapon in this theory, which is too much faith in the management system tools, such as various types of management systems, management forms, detection systems, networks, information exchange platform for all kinds of performance appraisal systems, KPI, etc. and so on, is probably the most representative that ERP, and domestic enterprises, the introduction of ERP system, really a lot of business, but, although a lot of investment, but very few companies can effectively play the role played ERP. In many cases, spend millions on ERP systems built almost furnishings. In the marketing area, a wide range of marketing tools are also quite a few drawings from the early forms developed into today’s network platform and real-time communication systems, is nothing less than art. Early marketing system tools mainly by foreign-funded enterprises into the Chinese market, its marketing efforts have played a catalytic role in many naturally attracted to domestic enterprises have to follow suit, so far, a number of well-known international companies will still be a chart management tools The best-selling books in bookstores, from direct introduction to independent research and development, domestic enterprises have begun in recent years, research and development of its ow