Market share of gold content.doc

 PAGE \* MERGEFORMAT 9 Market share of gold content The rise of the concept of market share in the 60’s the United States, and quickly spread to the world, as marketing managers and business managers give special care and frequently used analytical tools. This concept brought about by the loss of value and it causes equally enormous. So to 90 years, many people have begun to put forward ‘market share in the death theory’, clearly the traditional one-sided pursuit of ‘market share’ of the concept and practice, has not become a modern enterprise development, identity, not to occupy the business decision-makers operatingMind . We only slightly research, you can find the same market share of the gold-bearing (profit) may have a huge amount of difference, which is concerned with a market share of any businesses we have to think seriously. 1. Market share and life cycle Undue emphasis on market share tend to be very happy to take the competition way the price war because of price cuts is the fastest way to get market share, these people believe that, through price cuts lost profits, be able to expand our market share in the long term compensation. In other words, as long as the gain market share, you can get benefits in the long run, whether the market is in what ways to get. To a certain extent, this view is correct, such as product life-cycle growth, the rapid expansion of the market through price reductions are indeed very likely to pay off at maturity. When the market when the fast-growing will always be a price war broke out, reason is: lower prices so that enterprises in a single product on the loss of profits can be obtained by expanding the sales compensation, and if access to a larger market share, in the next period of time, these old customers can create value for the enterprise. However, in most cases, one-sided pursuit of market share is wrong. First, by a price war for market share to be very unstable, this market share is difficult to maintain a