Market-oriented theory is the cornerstone of the marketing study.doc

 PAGE \* MERGEFORMAT 21 Market-oriented theory is the cornerstone of the marketing study [Abstract] market-oriented theory is the cornerstone of the marketing study, but also the theory of hot spots in recent years. This article will view a variety of viewpoints and cultural perspectives in accordance with operations carried out combing the two context a detailed outline of the theoretical development of their clues. Hope that this work the reader understand the theory of market orientation would be helpful. Market-oriented theory is the core of marketing. Marketing concept is its theoretical foundation, Naver and Slater market orientation will be defined as the application of marketing concept. [1] Market-oriented is more than the others in terms of the general concept of the core components of the marketing concept is the cornerstone of modern marketing studies. The 20th century, 90 years ago, a market-oriented academic research or stay in the Qualitative Analysis of the theory. After 90 years, scholars have expanded the focus of research, in-depth into how to conduct market-oriented operational definition, as well as market-oriented antecedent variables and outcome variables in-depth empirical research. As a long time on the marketing concept marketing connotation of academia has been in a constant studied, then, from the marketing concept to guide them to deepen the connotation of the concept of market-oriented and naturally will not be no difference. Take a different perspective for the study researchers, the market-oriented definition will be different. Earlier studies of China’s market-oriented scholars, Professor Zhang Jing will be different definitions of the relevant market-oriented paradigm boils down to five kinds of [1], that is Shapiro represented in decision-making point of view, to Kohli and Jaworski as the representative of the market intelligence perspective to Naver and Slater as the representative of the organ