Marketing Model H Loader.docVIP

 PAGE \* MERGEFORMAT 8 Marketing Model H Loader First, the loader industry status Loader is a widely used in highway, railway, ports, terminals, coal, mining, water conservancy, urban construction and national defense projects and other places of shoveling transport machinery. With China’s rapid economic growth, the industry got a big loader leaps and bounds, according to relevant statistics, in 2009, the domestic manufacturers to more than 130 loader, 5000 annual sales of more than 9, of which Liugong, Xiamen Engineering, Long working to achieve annual sales of the three leading enterprises more than 2 million, 65 companies, according to industry-wide statistics, in 2009 domestic sales of 17.0856 million units loader. Second, H Development of loader L Company was originally produced forklift business, in order to achieve bigger and stronger corporate strategic objectives, the company implemented diversification strategy, with the loader industry in 2005 began to get involved, then loader products company into a loss, to 2009, five years produced a total of 1005 units of time loaders, inventory of 43 units, accounts receivable 5,000 million, 28 million loss in 2009.’s existing agents more than 20, 292 units in 2009 sales of loaders. III, H of loaders failure Loader is a construction machinery products, its target customer is the organization, the principle is always to buy it “cheap.” The primary reason for loss of H loader is quality. In the production, in general, the process of diversification in the company, because no experience in new areas, the company first thing to do is to ask the country to preside over the work of experts in the field, less take some detours, to achieve in the short term in recent a multiplier effect. L into the loader when the company completely across the river by feeling the stones taken measures, which specific method is: first purchased a Komatsu loader, and then break off from mapping, to draw the drawings. loadin