Marketing must be fast.doc

 PAGE \* MERGEFORMAT 5 Marketing must be fast From a cost point of view, the market quickly breakthrough is the lowest cost marketing As in minutes on fire with fierce boiling water over the fire with a day with warm water, more energy-efficient, rapid market breakthrough is the least costly approach to marketing. So, to start the market to ensure there is sufficient foreign investment also needs to be able to focus on the use of fast break. Some companies reluctant to do a market, or lack of confidence can not input constantly ‘test’ to small use of resources, the result is less money to spend but not ineffective. Market is potential to do so, as long as to find an effective model, that is, dare to invest strongly in the short term, it is quick-start the market the most effective way. The most painful thing is to do a market: the market tepid, invested little in a lot; additional inputs not sure, will not do into settle old scores. On the effectiveness of competition from the point of view, the scale of speed against Casio business model is the ‘speed against the size of’ a classic example of the theory. Casio year just to enter the market, we found that in the electronic calculator market, the first phalanx to Sony, Hitachi, as representatives; second phalanx to Panasonic, Toshiba as representatives; third phalanx to Sharp represented. This is tantamount to saying that just hit the start on one of these giant body. However, they carefully study found that in this market, the champion is the Sharp. Because Sharp’s mode of operation is different, he was faster than the others, introduction of new and realize profits. Other people have also introduced new, he had prepared a big bang, the amount of one up, price will go down, and then the amount of savings. And other competitors has just launched the new, he has stock of the. To wait until the stock of rivals followed suit, he let go stock again, and another new release. Paragraph, he pushed very fast, with 2