Marketing model to subvert the competitive landscape homogenization.doc

 PAGE \* MERGEFORMAT 6 Marketing model to subvert the competitive landscape homogenization Marketing Time How to breaking the homogenization When in service enterprises often find that many companies are often in the face of competition in a situation recklessly, they move to competitors does not seem any good way, mostly means can take only follow suit, This then formed the pattern of China’s current market competition, a special phenomenon. For example, in product development, you launch a new concept of “vitamins”, followed immediately by just like a bunch of vitamins for the demands of competing brands, you launch a “Non-fried” followed on the whole non-fried, and you launch a “business casual” concept, followed by the same group demands that the brand, you have to launch a “fashion movement” concept, the same will flock to fashion a number of for the demands of the sports brand, but also to expand the channel for example, you said that to implement the depth of distribution, there is a group eyeing the back of the eye, you need to do Access, Broader, immediately followed by another school, you say to “more shop, open a large shop, a good shop “, immediately you will find there are many brands to follow you get together in the shop, you engage an agent company of the operation, go back and find another brand is also engaged, Again in brand communication on, it is a group of brands to follow suit, and what the red star which to vapid please, Jiang Wenli red, there are seven or eight brands than the request, Liu Qian red, there are dozens of brands competing to fear after the manner Please, there’s a competing brand is that you please please me two, you ask me to please both the three, you ask me to please a group of three, anyway, is to drown you! As well as in terminal sales, you do a discount and I do, I have not got you engage in special, shopping guide I ask you please, I ask you please a two, you do buy gifts I have not got, I sent you was to send a