Marketing model is to build the reputation of the product weapon.doc

 PAGE \* MERGEFORMAT 27 Marketing model is to build the reputation of the product weapon ‘Asked the Drainage what so clear expectations, to have the source of flowing water to’. The growth of every enterprise is ‘the source of living water’ in support, ‘the source of living water’ is the company’s products. There is no product, and enterprise development will be without trees, without a source of water. For companies to sustainable development and growth, we must maintain product continuity, continuous innovation, renewal. From the internal point of view, in the enterprise with outstanding performance in product mix of products, can provide a lot of profits and cash flow of products, is supporting the development of enterprises leading products, such as Master of the braised beef noodles, Shanghai Volkswagen’s Santana, Guangzhou Honda’s Accord. From the market performance, can provide a high visibility, reputation of products, higher than competing goods market position, product quality excellent, can bring enormous profits products, the reputation of the enterprise products. The reputation of products pioneer the development of enterprises, then the reputation of products which feature do? First, there are outstanding transmit elements, there are obvious selling points, and other products are not the same; Second, excellent product quality, product quality is simply not excellent quality, even with the product’s reputation will quickly disappear, example, three oral liquid; 3 is a single high-volume products, such as Shanda’s ‘Legend’ products, there is no high-volume, there is no large market share; four outstanding contribution to enterprise, the enterprise’s contribution to the economy, the market on the status of the contribution; 5 is to satisfy the mainstream market and the maturing market. When the products have more than 5 features one or a few, it can be said that the reputation of the initial product. Any reputation of the product is produced to